Head of Trade Sales (Travel) – Field – UK

Head of Trade Sales (Travel) – Field – UK at Saga: London

£85,000 – £90,000 per annum dependent on experience

Head of Trade Sales (Travel)


Salary £85,000 – £90,000 per annum + £4,800 car allowance


Field based across UK


Are you looking to shape the future of trade sales for two of the UK’s most respected travel brands?


At Saga, we are looking for a new Head of Trade Sales to play a pivotal role in accelerating revenue, market share and brand influence for Titan Travel and Saga Ocean & Rivers across the UK travel trade. This is not just a sales leadership role—it is a critical position at the heart of our growth strategy, tasked with elevating the impact of trade as a key commercial channel.


You will define and deliver a bold, modern trade strategy—strengthening our position with existing partners while reshaping and optimising our distribution to unlock new opportunities for growth. Success will come from making our partnerships work harder: driving greater productivity, building differentiated propositions, and ensuring Titan and Saga are consistently the preferred choice across agent networks, consortia and homeworking groups.


As a visible and hands-on leader, you will inspire and develop a high-performing national team while personally owning senior relationships across the trade. You will lead from the front, spending significant time in the market to build advocacy, unlock commercial growth, and ensure we remain front of mind with our most important partners.


This role requires someone who combines strategic clarity with executional pace—able to challenge the status quo, reset our current trade position, and deliver measurable step-change in performance. You will bring the energy, resilience and commercial instinct to thrive in a fast-paced environment, using insight, creativity and rigour to maximise return on investment and deliver against ambitious growth targets.


Titan Travel is a brand owned and operated by Saga Travel Group (UK) Limited, effectively making them sister brands. Saga acquired Titan Travel in 2009, and while they are now part of the same group, Titan Travel continues to operate as a separate, though integrated, entity within the Saga Travel business.


This is a field-based role, and we would expect you to be on the road 3 days a week meeting with our trade partners. There will be the expectation that you will need to work flexible hours around industry and trade events as well as regular attendance at our Folkestone office.





Role Responsibility


As our Head of Trade your will be responsible for accelerating revenue, market share and brand influence for Titan Travel and Saga Ocean & Rivers across the UK travel trade


Other accountabilities will include:

• Defining and delivering a bold, modern trade strategy delivering the assigned passenger and revenue target, balancing all programme years

• Inspiring and developing a high-performing national team while personally owning senior relationships across the trade

• Challenging the status quo, reset our current trade position, and deliver measurable step-change in performance.

• Bringing the energy, resilience and commercial instinct to thrive in a fast-paced environment, using insight, creativity and rigour to maximise return on investment and deliver against ambitious growth targets

• Owning the trade marketing budget, allocating funds to maximise return on investment.

• Ensuring Titan Travel has defined market share goals with each strategic partner.

• Collaborating with internal stakeholders to be the voice of the trade and ensuring internal strategies are aligned to trade needs.

• Relentless in raising standards, never satisfied with the status quo, and driven to continuously improve the experience we provide to our trade partners.

The Ideal Candidate


As our new Head of Trade Sales, you will have proven leadership experience within Travel Trade, with the ability to combine strategic oversight, people leadership and operational delivery.


Skills required include:

• Exceptional people management skills, particularly in a flexible/hybrid working environment

• Excellent communication skills, with the ability to quickly form relationships

• Resilient and driven

• Sales driven and commercially savvy

• An eye for identifying commercial opportunities, and the skills to translate this into results

• Ability to partner with other stakeholders and challenge where necessary

• Innovative thinker constantly looking to improve ways of working

• Engaging and inspiring individual, influencing internal and external stakeholders at all levels

• Cost-focused, with ability to manage multiple budget lines

Saga Values: Make it Happen, Do the Right Thing, Customer First, Excellence Every Day, Our People Make Us Special






Package Description


At Saga, we recognise that our people make us special. We believe our colleagues deserve rewards for the excellence they demonstrate every single day, that’s why we have put together an amazing benefits package for all colleagues. 

BENEFITS AVAILABLE FOR THIS ROLE:

25 days holiday + bank holidays
Option to purchase additional leave – 5 extra days
Pension scheme matched up to 10%
Company performance related annual bonus – Up to 15%
Car allowance £4,800 per annum
Private medical insurance after 1 years’ service
Life assurance policy on joining us, 4 x salary
Wellbeing programme
Colleague discounts including family discounts on cruises, holidays and insurance
Range of reductions and offers from leading retailers, travel groups and entertainment companies
Enhanced maternity and paternity leave
Grandparents leave
Income protection
Access to Saga Academy, our bespoke learning platform

About the Company


Over the past 70 years we have become the UK’s specialist provider of products and services to people aged over 50 in the UK. The Saga brand has become one of the most recognised and trusted brands amongst UK consumers in this demographic, recognised for its high quality products and exceptional standards of service. These include cruises and holidays, insurance, personal finance and the Saga Magazine.


At Saga we are committed to treating all employees fairly and to offering equal opportunities in all aspects of employment and advancement. We value diversity not just because it is the right thing to do, but because diverse teams perform better.


Fair consideration is given to applications from all applicants, including those with disabilities and those over who are over 50 as we are champions of age inclusivity. We are an official Disability Confident Committed employer and ensure that our recruitment process is inclusive and accessible and we will make reasonable adjustments as required. For more information on our DEI policies please visit our Saga Careers page.


​Saga does not accept agency CVs unless specifically engaged on the role by the Talent Acquisition Team. Please do not forward CVs to our recruiters, employees or any other company location. Saga will not be responsible for any fees related to CVs received in this unsolicited manner.


Job Reference: saga/TP/56250/3486